Our Mission and Values

Our Mission:

“To provide shared holiday experiences, which inspire friendship, fun, and an active enjoyment of the great outdoors.”

because..... we believe that among the things that matter most in today's busy world are an appreciation of natural beauty, a love of the open air, and the joy of fellowship with one another.
Our Values:
We aim to achieve our vision by applying the following values:

Trusted - ‘We do the right thing’

  • We act and communicate with honesty, openness and integrity
  • We encourage constructive discussion and challenge to find the best solutions
  • Everyone is treated fairly, respected and valued

Collaborative - ‘In working together we achieve more’

  • We put people at the heart of what we do
  • Our teams have a common sense of purpose and a shared vision
  • We communicate and co-operate, sharing best practice, skills, information and ideas

Exceptional Experiences - ‘Our standards are exceptional because we care’

  • We go the extra mile to provide all our guests with memorable and high-quality holiday experiences
  • We value our heritage; and continue to be enthusiastic about evolving our holidays to meet the changing aspirations of our guests
  • We walk in other’s shoes to find the best way to deliver on expectations
  • We all have a part to play in delivering exceptional service; both within HF Holidays and to all our external guests and connections

Ownership - ‘We take responsibility to make things happen’ 

  • We empower our people to make decisions
  • We have clear responsibilities and deliver what is expected of us
  • We take personal accountability for seeing things through

Inspiring, Passionate & Fun - ‘We love what we do and do what we love’

  • We inspire people to travel and walk the world and are passionate about the great outdoors
  • We create an environment where working or volunteering for us is a fun and rewarding experience
  • We embrace new opportunities and celebrate success

The HF Difference

Unmatched knowledge of the world’s finest destinations, over 100 years of holiday experience, a focus on flexibility and choice, and unrivalled value for money make us the ideal choice for your next walking holiday.

So whether you only have a weekend to spare, or are planning the trip of a lifetime, we’ve got a choice of holidays to suit everyone’s diary.
100 plus years
Experienced & Trustworthy

100+ years experience

Award winning

Experienced leaders

Peace of mind

Expertly Crafted
Expertly Crafted Holidays

Exceptional value

Range of adventures

Our own UK country houses & hand-picked partner hotels

All meals included

Flexible flying

Book with Confidence
Book with Confidence

ATOL protected

Which recommended provider

Best price guarantee

24/7 support & emergency contact