Our Mission and Values
Our Mission:
“To provide shared holiday experiences, which inspire friendship, fun, and an active enjoyment of the great outdoors.”

Trusted - ‘We do the right thing’
- We act and communicate with honesty, openness and integrity
- We encourage constructive discussion and challenge to find the best solutions
- Everyone is treated fairly, respected and valued

Collaborative - ‘In working together we achieve more’
- We put people at the heart of what we do
- Our teams have a common sense of purpose and a shared vision
- We communicate and co-operate, sharing best practice, skills, information and ideas

Exceptional Experiences - ‘Our standards are exceptional because we care’
- We go the extra mile to provide all our guests with memorable and high-quality holiday experiences
- We value our heritage; and continue to be enthusiastic about evolving our holidays to meet the changing aspirations of our guests
- We walk in other’s shoes to find the best way to deliver on expectations
- We all have a part to play in delivering exceptional service; both within HF Holidays and to all our external guests and connections

Ownership - ‘We take responsibility to make things happen’
- We empower our people to make decisions
- We have clear responsibilities and deliver what is expected of us
- We take personal accountability for seeing things through

Inspiring, Passionate & Fun - ‘We love what we do and do what we love’
- We inspire people to travel and walk the world and are passionate about the great outdoors
- We create an environment where working or volunteering for us is a fun and rewarding experience
- We embrace new opportunities and celebrate success
Discover
The HF Difference
So whether you only have a weekend to spare, or are planning the trip of a lifetime, we’ve got a choice of holidays to suit everyone’s diary.

Experienced & Trustworthy
100+ years experience
Award winning
Experienced leaders
Peace of mind

Expertly Crafted Holidays
Exceptional value
Range of adventures
Our own UK country houses & hand-picked partner hotels
All meals included
Flexible flying

Book with Confidence
ATOL protected
Which recommended provider
Best price guarantee
24/7 support & emergency contact